Total Product Expo
CRM Data Synchronization System
Seamless Integration Between Legacy Exhibition Systems and Modern CRM
Project Overview
Duration
3 weeks
Team Size
2 specialists
Technologies
About the Project
Total Product Expo, one of the largest expo companies in the world, needed to synchronize thousands of exhibitor records between two older CRMs and their Zoho implementation.
The Challenge
The client was managing thousands of exhibitors through two outdated CRM systems (Moritz and A to Z), resulting in data silos, inefficient categorization, and manual transfer processes that were time-consuming and error-prone.
Our Solution
We built a comprehensive data synchronization system using MindCloud to establish the core infrastructure for automation. Our solution filtered information by exhibitor type and class, then categorized and synced it into Zoho CRM, with continuous real-time updates as new exhibitors registered.
Results & Impact
- Streamlined exhibitor data from two legacy systems into Zoho
- Automated categorization based on exhibitor type and class
- Eliminated manual data entry between systems
- Established real-time synchronization for new registrations
Ready to Build Your Integration?
Let's discuss how we can help you streamline operations, reduce costs, and scale your business with tailored system integrations.